Be early

Good things come to those who sign up first. Early access to the sale, and a chance to receive one of five anniversary prize packages, both included.

It only takes a moment.

Prizes to give away

Sign up for early access to 35% off every bouquet. And there is more: five anniversary packages, matching in everything but the dining experience, which is unique to each one. A hotel stay is included in all five.

Click on the prize for more info

A closer look at what's inside

Restaurant (pending)

MOMO Cha

The Duchess

Mr Porter

Izakaya

Shop Credit

Scented Candle

Ruby Bracelet

Hotel Stay

Five years of flowers, and we're just getting started

Five years ago, we set out to make sending flowers feel less like a transaction and more like a moment. To mark it, every single bouquet is 35% off during our anniversary sale.

Image: our first week of shooting content in 2021
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We weren't always the big flower shop we are today

1. Our first Automated Flower Store

2021. Hoog Catharijne, Utrecht. Our very first Automated Flower Store, open day and (almost) night from day one.

2. Where new bouquets used to take shape

2022. Our old warehouse, where new bouquets were thought of and made. This warehouse also served as our photo studio and storage, so you can imagine that we did not have a lot of space to work. This place was also freezing in the winter. Good for the flowers, but not for us.

3. The first van

2021. The first van, bought before we had a name people knew, ready to carry the very first bouquets. It also had a habit of breaking down at the worst possible moments.

4. Our first big Valentine's Day

2022. Friends and family joined in to help, and even our moms took on deliveries. Our team was small enough that getting all the roses ready took nearly four days of twelve to fourteen hours.

Thank you for these five years

Five years ago we started with a handful of bouquets and one idea: that flowers should be within reach of everyone, at any hour. That idea became our Automated Flower Stores, so a bouquet is never further than the corner.

Then came an offer we never saw coming: a flagship store of our own, larger and more beautiful than anything we had dared to picture. We are still grateful for it.

The birthdays. The apologies that needed more than words. The days that were hard, and the small gesture that made them lighter. Behind every order was someone thinking of someone else, and every time, you chose us to carry that.

So this celebration is not really about us. It is about what you sent, and who you sent it to. Thank you for trusting us with all of it. Here is to the next five years.

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Everywhere we are today