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September 4, 2026
0 commentson How Flowers Stay Fresh in an Automated Flower Store
by Raoul van Hilst

How Flowers Stay Fresh in an Automated Flower Store

Most people's first reaction to buying flowers from an Automated Flower Store is mild suspicion. Flowers feel like something that requires a person, a counter, and a conversation. The idea that a good bouquet could be waiting behind glass at...

September 4, 2026
0 commentson Autumn Wedding Flowers: the season's colour story
by Raoul van Hilst

Autumn Wedding Flowers: the season's colour story

There was a time when getting married in October felt like a compromise, something you settled for if summer was already fully booked. That has changed completely. Autumn has quietly become one of the most desirable times of year to...

September 4, 2026
0 commentson Autumn Flower Trends: the colours this season wants
by Raoul van Hilst

Autumn Flower Trends: the colours this season wants

September always arrives with a slight change in the light. Mornings turn softer, evenings shorten by a few minutes each week, and something in a room starts quietly asking for warmer colour than it did in August. This is precisely...

September 4, 2026
0 commentson The World Championship of Floristry Is Happening Right Now
by Raoul van Hilst

The World Championship of Floristry Is Happening Right Now

Somewhere in Shanghai this month, a young florist is standing behind a bench stacked with flowers they have never worked with before, a clock running down, and a judge walking the room with a clipboard. This is WorldSkills, the closest...

April 28, 2026
0 commentson The Avalanche Rose: A Summer Classic in Soft White 🤍
by Kevin van Hilst

The Avalanche Rose: A Summer Classic in Soft White 🤍

The Avalanche rose is summer's quietest classic. Discover what makes this soft white bloom a favorite for weddings and elegant arrangements at home.

April 28, 2026
0 commentson Summer's Color Palette: From Soft Pastels to Bold Brights 🎨
by Kevin van Hilst

Summer's Color Palette: From Soft Pastels to Bold Brights 🎨

Summer offers the floral year's widest color palette. Discover how to choose between soft pastels and bold brights for the bouquet that fits your mood.