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Automated Flower Store

The time is almost here! At the end of July, we will finally open our first automated flower store. In our opinion, a major change is needed in the current flower market: access to fresh bouquets anytime, anywhere. We noticed that exactly when you need a bouquet the most—on holidays or birthdays—it's often impossible because most florists operate from 9-to-5, five days a week, and not at all on holidays.

This needs to change. But what is a good solution? Sure, bouquets can always be ordered online, but these are often delivered the next day, and you don’t get to see what the bouquets actually look like beforehand.


The Birth of the Automated Flower Store

After much thought, we finally came up with the perfect solution: our very own automated flower store. This concept allows access to fresh flower bouquets every day of the year, any time you want, and as often as you like. Plus, you can see exactly what you’re buying. After extensive research, we finally found the perfect supplier.


Sustainability of the Automated Flower Store

For us, the most important thing in this process was ensuring that the automated flower store gives something back. Our flower store achieves this through its low ecological footprint. The entire store runs on just 220 volts and has very low energy consumption. This makes it a sustainable and environmentally friendly alternative compared to many similar concepts.


Freshness Guarantee for Flowers

In addition to being sustainable, our automated flower store is also a true technical marvel. The machine is specially designed to have a chic and classic appearance that enhances any location. Inside the machine are 24 compartments of varying sizes, allowing us to offer a wide range of bouquets. The store is air-conditioned, keeping the flowers fresh for over a week. However, we replace the flowers much earlier to ensure an even better freshness guarantee.

What happens to the replaced bouquets? They aren’t wasted! We donate them to nursing homes, giving these bouquets a second life and spreading joy to others.


Customer-Friendly Florist

Despite the stylish design, we felt something was still missing. The friendly, personal touch you get from a florist wasn’t there. We found the perfect solution. Beyond convenience, visiting our automated flower store should be an experience in itself. By adding a beautiful flower wall behind the machine and ensuring interactive features on the tablet, we’ve created that experience.

At this point, we are a florist—but with a twist. Instead of chatting with a staff member, you quickly and easily select the perfect bouquet using the 31-inch touchscreen. In just a few short steps, you walk away with your chosen bouquet, which is beautifully packaged in our exclusive Daily Flowers wrapping. The packaging is so well-designed that you can place the bouquet directly into your home without needing a vase right away!


Innovation in the World of Flowers

In short, Daily Flowers is here to bring new life to the current flower market. By offering our customers fresh bouquets at all times, we aim to revolutionize the industry. We strive to become the florist of the future.

Will we see you soon at Hoog Catharijne in Utrecht?

Daily Flowers Florist – Automated Flower Store
Hoog Catharijne Utrecht

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