Product launch - Chanel

To introduce a new perfume line, Chanel, in collaboration with De Bijenkorf, placed an ice cream cart featuring six flavors inspired by the six fragrances of the new collection, Les Eaux de Chanel. This unique introduction event took place in Amsterdam, The Hague, Eindhoven, and Rotterdam, spread over four weekends during the summer.

First Weekend: De Bijenkorf Rotterdam – July 8, 9 & 10

Second Weekend: De Bijenkorf Eindhoven – July 15, 16 & 17

Third Weekend: De Bijenkorf The Hague—August 19, 20 & 21

Fourth Weekend: De Bijenkorf Amsterdam – August 26, 27 & 28