About Daily Flowers: rooted in passion, driven by innovation
Daily Flowers began with a simple yet refined idea: to make luxury flowers part of everyday life. We started with curated flower subscriptions, delivering fresh seasonal arrangements straight to our clients’ doors. As demand grew, so did our ambition, leading to the creation of our first Automated Flower Store: a smart, refrigerated flower vending machine offering 24/7 access to high-quality, hand-tied bouquets.
More than a florist
A boutique presence at the heart of Amsterdam-Zuid
Shortly after, we opened our first boutique on Gelderlandplein: a high end shopping center in the south of Amsterdam. Initially a modest floral point, now transformed into a fully-fledged store where elegance, craftsmanship and personal service come together. Here, clients can explore our full range: from signature hand-tied bouquets and preserved roses to luxurious floral gifts and accessories.
Whether you’re looking for tailored advice, floral inspiration or the perfect gesture for a special occasion, our in-store experts are here to guide you. With the same attention to detail and refined touch that defines every Daily Flowers creation.
Boutique Gelderlandplein
Step into our boutique at Gelderlandplein in Amsterdam-Zuid, where floral craftsmanship meets calm sophistication. From fresh hand-tied bouquets to preserved roses and refined accessories, this is where beauty, service and inspiration come together. Let our in-store experts help you create a gesture that’s as elegant as it is unforgettable.
Automated Flower Stores
Our Automated Flower Stores bring luxury within reach — anytime, anywhere. Located at carefully selected high-traffic spots across the Netherlands, these temperature-controlled vending machines offer premium, hand-tied bouquets — in most cases, 24/7. With real-time monitoring and dynamic pricing, we ensure peak freshness and minimal waste, all delivered with unmistakable Daily Flowers style.
Flower Delivery
Send flowers that make a lasting impression. Our delivery service combines elegance with ease: hand-tied bouquets made from the freshest blooms, beautifully packaged and personally delivered. Each order includes a handwritten card and can be enhanced with luxury extras like chocolates or prosecco. Perfect for birthdays, celebrations or simply just because.
Bringing luxury flowers to every moment
At the core of our brand are the Automated Flower Stores (AFS): a seamless blend of technology and elegance. These sleek, temperature-controlled vending machines are strategically placed in high-traffic locations across the Netherlands. From premium shopping centres and petrol stations to upscale hotels and major transport hubs. In most cases available 24/7, they offer direct access to our signature hand-tied bouquets, made from the freshest seasonal blooms. Thanks to real-time stock monitoring and dynamic pricing, each bouquet is always at its best. Reducing waste while maintaining impeccable quality. Whether you're on your way to a dinner party or in need of a last-minute gift, our AFS make it effortless to choose beauty. Some machines even carry exclusive selections like preserved roses or elegant orchids. Perfect for when the moment calls for something truly refined.
Designed to scale, built to inspire
Led by a young and dedicated team, Daily Flowers is scaling quickly, with plans to exceed 100 AFS locations by 2025. Behind the scenes, our founders and growing in-house team combine entrepreneurial drive with hands-on expertise across product design, logistics, customer experience and brand development. We collaborate closely with leading retail developers, hospitality partners and high-traffic lifestyle venues to expand our presence with care and consistency. As we grow, we remain anchored in our core values: refinement, accessibility and a modern approach to floral convenience. Everything we do is designed to raise the standard for how, where and when luxury flowers can be part of daily life.
Daily Flowers is my favourite florist! The flowers are of good quality and the bouquets are beautiful and original.
— A. Pokrajac
Daily Flowers, always the right moment
Whether you choose a bouquet from our store, pick one up from an Automated Flower Store or have it delivered to someone’s doorstep, every Daily Flowers creation is designed to make a moment feel meaningful. With thoughtful composition, premium quality and a personal touch, we turn flowers into something more than a gesture.
Because with Daily Flowers it’s always the right moment.
A Timeline of Elegant Innovation
The Daily Flowers Journey
2021
First flower subscription
Daily Flowers launches with a curated flower subscription service, delivering fresh seasonal bouquets directly to customers. Every arrangement is hand-tied and thoughtfully selected. Turning flowers into a recurring gesture of care, beauty and elegance.
2021
First Automated Flower Store opens
Inspired by vending innovations abroad, the founders unveil their first Automated Flower Store (AFS) at Hoog Catharijne, Utrecht. These smart, refrigerated machines make luxury bouquets available 24/7. Combining floral craftsmanship with advanced technology like real-time stock monitoring and dynamic pricing to minimise waste and maximise freshness.
2023
Boutique debut at Gelderlandplein
Daily Flowers opens a pop-up boutique at Gelderlandplein in Amsterdam-Zuid. The response is immediate and enthusiastic. Confirming that the brand’s combination of luxury, service and floral artistry resonates just as strongly in person as online or via machine.
June 2024
Full boutique transformation
The pop-up evolves into a full-service flower boutique, offering daily-fresh hand-tied bouquets, long-life preserved roses and carefully curated floral accessories. Located in one of the city's most elegant retail centres, this space becomes a destination for customers seeking refined gifts and inspiration.
Juli 2024
Scaling to over 50 locations
With strong partnerships in real estate and retail, Daily Flowers rolls out 36 new AFS machines across the country, expanding to more than 50 locations in total. From luxury malls and petrol stations to hotels and public transport hubs, flowers become a trusted presence in everyday moments.
2025
Expanding towards national presence
By late 2024, Daily Flowers significantly expands its network, with over 50 Automated Flower Stores active and a roadmap towards 100 nationwide. Together with the boutique in Amsterdam-Zuid and a refined online platform, the brand is steadily redefining how flowers are bought, gifted and experienced. No longer bound by florist hours, luxury bouquets are becoming available anytime, anywhere. Always elegant, always fresh and always within reach.
Together, we bring elegance to every setting
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