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Somewhere along the way, we decided flowers were a gift for mothers and grandmothers and almost no one else. Father's Day is the perfect chance to rewrite that story. The right bouquet, given honestly, lands just as beautifully in the hands of a dad.

Skip the soft pastels (unless he loves them)

If you're not sure where to start, lean into colors and textures with weight: deep oranges, dusty greens, smoky purples, mahogany reds. Sunflowers, proteas, eucalyptus, and ornamental grasses bring a more grounded, earthy feel.

A bouquet that doesn't shout

Dads tend to love things that feel considered rather than flashy. A simple, structured bouquet wrapped in kraft paper often hits the mark better than something elaborate. Form follows feeling.

Pair it with a small story

Father's Day in the Netherlands lands in mid-June, right when the gardens are at their fullest. Hand the bouquet over with a memory: a walk you took, something he taught you, a meal he always made. Flowers plus a story is unbeatable.

If he's far away

Have the bouquet delivered, and call him while he's holding it. The combination of an unexpected delivery and your voice on the phone is a quiet kind of magic. If you've forgotten until the morning of, our Automated Flower Stores across the Netherlands have you covered, day or night.

Browse our summer bouquets and find one that suits your dad. A friend in floral form, for him too.