The Avalanche Rose: A Summer Classic in Soft White 🤍

Some flowers shout for attention. The Avalanche rose whispers, and somehow that's even harder to look away from. With its quietly perfect form and ivory white petals, it has become one of the most loved roses of the summer wedding season, and one of our personal favorites.

Not quite white, not quite cream

The magic of an Avalanche is in the color that isn't easy to name. It's whiter than cream, warmer than pure white, with the faintest blush at the petal's edge. In daylight it looks crisp and modern. In candlelight it glows.

Why it's the wedding rose

Florists adore Avalanche because it photographs beautifully, holds its shape for days, and pairs with almost anything. Soft pastels, deep burgundy, sage green, dusty blue: it works with all of them. That's why you'll see it at weddings from May through September.

Beyond the bridal bouquet

Avalanche roses bring a sense of calm to any room, not only to wedding ceremonies. A simple vase of just Avalanche roses, nothing else, is one of the most elegant arrangements you can make. Quiet, generous, completely confident.

How to make them last

Trim the stems at an angle, change the water every two days, and remove any leaves that sit below the waterline. Avalanche roses reward this small effort with a vase life of seven to ten days, sometimes more.

Discover our white rose bouquets and let the Avalanche rose bring its quiet glow into your home. Always the right moment for a flower this graceful.